The homepage (front page) of your website plays a key role in your online strategy. Get it right and it will tempt visitors in and farther them to stay and build a relationship with you. Get it wrong and they will be gone forever.
Here are some key homepage tips to make sure that the entrance to your site helps, sort of than hinders your online performance:
1. What's it for? Many multitude (particularly web designers) concentrate on the optic elements of the homepage. But before you begin playing with design, you need to be very lick what you want visitors to do when they arrive at your homepage. Do you want them to buy from you straight off|instantlyâ€|in real time}, make contact with you, give you their email address or just browse your site. whatsoever it is, you want your entire homepage and the words and artwork|art|artistic creation|fine art|artistry} on it to lead people to your desired action.
2. What's the Headline? The headline is the start up thing that captures the visitor's care when they arrive on your homepage. Ideally your headline will be words – an actual headline. But if the first thing visitors see is your company logo or a huge photograph of your office building, that is nonetheless the equivalent of a headline. It's your headline that will understand whether people stay on your site or go surfing somewhere else. This is extremely important. Research shows that 50% of people solution a typical website within 8 seconds. So the first thing people see on your homepage is proportionately significantly more important than anything else.
3. Make it easy to Read It may seem obvious but many Entrepreneurs are still sabotaging their online strategy by making their pages hard to read.
As a superior general principle, black committal to writing on a whitened background works best and you need to be very careful when veering away from that. If your page is at all hard to read, a proportion of your visitors will give up.
We end up with strange, multi coloured websites because we feel that our site needs to be different. This is a insecure myth. Different does not sell online. There's absolutely no need for you to be different. Go look at how pages are designed on some of the world's most popular websites, BBC, CNN etc. They're simple, basic and they work.
4. A Compelling Offer As you know, I'm a severely advocate for encouraging visitors to your site to sign up for some type of free info, in exchange for their contact details, in the main their email address. You need to give this serious thought when preparation your homepage. It can seem counter intuitive but you may want to actively discourage people from browsing your site, because the more they browse, the more likely they are to leave without doing anything.
Make sure that you have a big, bold tempting offer on your homepage that encourages people to sign up to something of value.