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With the growing amount of information that is flowing into our lives, there is also a growing need for tools that help focus our attention on what should be the most relevant information for us. my6sense is developing artificial intelligence that does just that—it separates the signal from the noise and helps users shift their attention to the content they care about most. my6sense is calling this type of assistance "Digital Intuition" and in the simplest sense it's a recommendation technology that automatically ranks and serves information that match user preferences at any given time.

my6sense is providing 500 TechCrunch readers Alpha invites. You can sign-up here.

In order to achieve effective information ranking my6sense goes about creating user preference models. my6sense's magic sauce is in translating user actions, for example Web navigation, into semantically-sensible, rich, implicit feedback. So if a user picks the fifth headline in a ranked list, for example, the system would learn from that preference and present like items up top in the future.

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