This story involves one of the world's most well known companies, The Lego Group. The Linda Christas College Doctoral Program has begun a case study aimed at assisting Lego to change its corporate culture so the Company can maintain its number one position in the marketplace. Ways for Lego to overcome the inevitable insular temptations of a market leader are discussed. Very interesting.
Lego is Linked with BrickSpeak - Doctoral Study
Posted by DocStudy (#1) 832 days ago (http://www.lindachristas.org)Who Voted for this Story
The Web Building News Network is hosted on Dreamhost and published by Websitebuilding.biz - a blog dedicated to helping you get your sites online and maximizing web-based revenues.