Lego is Linked with BrickSpeak - Doctoral Study
This story involves one of the world's most well known companies, The Lego Group. The Linda Christas College Doctoral Program has begun a case study aimed at assisting Lego to change its corporate culture so the Company can maintain its number one position in the marketplace. Ways for Lego to overcome the inevitable insular temptations of a market leader are discussed. Very interesting.
